At Ambition Sport Psychology, our mission is to empower athletes, coaches, teams, clubs, and organisations with the transformative potential of sport psychology. We specialise in harnessing the power of psychology to help individuals and groups achieve their aspirations and exceed their goals.
Ambition isn't just about reaching for the next level; it is about embracing the challenges and growth along the way. We provide a non-judgemental, psychologically safe environment where clients can openly discuss their concerns and aspirations.
Whether you're striving to elevate your performance, navigate transitions, or manage setbacks, Ambition Sport Psychology offers the holistic support you need.
Based on the West Coast of Scotland, Brad is a passionate Sport Psychologist with experience across several sports. Whilst most of his work is in football and tennis, Brad actively seeks opportunities to work outside of his 'comfort zones' and has supported athletes and stakeholders in sports such as archery, snooker, bowls, athletics and more.
Approach and Beliefs
Brad believes in a collaborative approach with his clients, seeing them as partners in their journey to better performance and personal growth. He values understanding their perspectives and experiences, which he integrates into his support strategies.
Personal Touch
Known for his friendly demeanour, Brad prefers a down-to-earth approach in his practice. He accompanies clients on their journey, providing practical tools such as mental training tasks and session summaries to help athletes not only improve their performance but also develop life skills.
Client confidentiality is of paramount importance to us. We never share identifiable information about the clients we work with. All our client testimonials are anonymised, with each one shared only with the clients permission. Permission has been granted by stakeholders for use of identifiable information.
Ambition Sport Psychology is dedicated to supporting athletes, coaches, and teams to excel through personalised psychological strategies that enhance performance, wellbeing and build mental resilience across all levels of sport.